![]() ![]() This isn’t Mozilla’s fault, but it’s a lesson to us all to make sure any user generated content in comment sections is cleaned up. In April 2013, Mozilla was penalised for hosting a webpage with 12mb of spam from 21,169 user comments. Today this penalty would lead to a potential loss of traffic of around 71,600. In February 2006, BMW was caught manipulating search results for the term ‘used car’ by redirecting searchers to the regular BMW company page when they clicked through.įor this, the site was completely removed from search results for three days. Today this penalty would lead to a potential loss of traffic of around 3.52 million for one day. The page was downgraded by Google in rankings. Rumour suggests it wasn’t the BBC’s fault, rather a RSS feed scraper. In March 2013, the BBC was penalised for unnatural links on a single page, although the details haven’t been confirmed. ![]() Today this penalty would lead to a potential loss of traffic of around 10.08 million. During this period, WordPress didn’t rank for its own name and its PageRank was reduced to zero.ĭigital Marketing Email, The Weapon Against Identity Fraud WordPress hosted 168,000 articles about high-cost advertising keywords, written by a third-party, and were penalised by Google for two days. These are webpages used for spamming a search engine by creating multiple pages for specific high-value phrases but they just send visitors to the same destination. In March 2005, WordPress was penalised for the use of doorway pages. Today this penalty would lead to a potential loss of traffic of around 76.4 million. The paper’s PageRank value dropped from PR7 to PR5 and was likely restored after a couple of months. In October 2007, The Washington Post was caught selling links on their blog without adhering to Google’s best practice when included paid-for links. Please note: the following ‘present-day’ traffic loss predictions were calculated using SimilarWeb’s data by Digital Third Coast. There’s some great advice here about what to do when hit with a manual penalty, but for now, let’s check out the circumstances of 12 high profile cases and the damage meted out by the penalty.įor more information, you can check out the full infographic and blog post from Digital Third Coast.
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