Cubo Modular Inc: Managing demand for bamboo houses. To cite this case:Santiago, A., Rosenbloom, A., & Roxas, F. Evaluate the challenges of scaling up in social enterprises.ĭisciplines:General Management/Strategy Marketing.The result of bringing material improvements, manufacturing, and modularity to the traditional bahay kubo archetype, is a housing solution that is highly bound to Filipino culture, and at the same time, fit to respond to a 21st-century problem. Analyze the need for a tight relationship among the different functional areas such as finance, production, operations, human resource management, and marketing. Unlike other housing solutions that are capital extensive and slow to deploy, CUBO is low-cost and fast. Assess the consequences of an organic digital marketing strategy during a company’s start-up phase.Distinguish between symptoms of an organizational problem and the underlying problem itself.After working through the case and assignment questions, students will be able to do the following: Beyond marketing challenges, the case highlights the importance for social entrepreneurs to be aware of the challenges in scaling their enterprises without losing sight of their missions. It also emphasizes the need to proactively manage social media accounts so that initial consumer interest can be productively converted into final sales. The purpose of this case is to highlight the need for start-up companies to manage demand and supply properly to avoid adversely affecting their reputations. This case is designed for undergraduate- and graduate-level courses, and may be used for courses on marketing principles and/or marketing strategy, in a session on digital and social media marketing strategic management, in sessions on assessing sustainable competitive advantage and on developing enterprise strategy or entrepreneurship and/or social entrepreneurship, in a session on business models. What should Forlales do to keep interest in CUBO products at a high level while managing its production capacity to meet consumer demand? By 2021, interest in the well-designed CUBO houses had swelled, and the quantity of queries overwhelmed the CUBO team, resulting in its failure to respond to hundreds of queries posed by potential customers. What sets us apart are our rapid 4-hour builds and our use of engineered bamboo as main building material. The public gained awareness of CUBO from the various articles posted online about the competition, which were also posted on CUBO’s Facebook page. CUBO Modular We are a modular engineered bamboo housing designer and manufacturer and our mission is to make dignified housing a reality for all Filipinos. The materials, design, and fabrication resulted in cheaper houses that could be used for mass housing projects. The concept behind Forlales’s competition entry was the use of engineered bamboo to produce modular houses. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. Research by: Andrea Santiago, Al Rosenbloom, & Fernando Martin Y.
0 Comments
Leave a Reply. |